Today’s interview is with an international officer working at a Top 20 university in England.
- How many years have you been working in international student recruitment? How did you get into the profession and what were you doing before? Just over four years, with 7 months off in the middle for maternity leave. I previously worked for a ‘meaningful travel’ company and before that I did a graduate scheme.
- Which countries do you regularly travel to for student recruitment? Do you have a favourite country to recruit in and why? I currently recruit in Sri Lanka, Bangladesh, the US and Canada. I have previously recruited from China, Hong Kong, India and Mexico. I haven’t yet visited Bangladesh so I can’t really comment on that but I really enjoy visiting all my other markets.
- Do you find students in one country are different from students in another, and do you have to alter or modify your recruitment style to depending on which country you are in? Yes. I find it also depends on how students in a particular country perceived your institution, for example, we are well-known in China as a quality institution so it doesn’t take much to persuade a student they would like to study with you! I find students from the US and Canada tend to ask much more detailed questions, and really appreciate the ‘customer service’ aspect of individual student meetings during a conversion visit.
- Where do you see yourself going from here, professionally? I’m not sure and it is a concern. I really enjoy my job at the moment but I think there is a limit to how long I might want to remain in the role. I am tied to a certain location for family reasons and I am not keen to take on more travel as I have a young child.